"Love is not just a word, you have to do it first. Do you like sports?" 》

At the Tokyo Olympics held last summer, the Hong Kong team won one gold, two silvers and three bronze medals, and the names of Hong Kong athletes suddenly became well-known. Whether before or during the epidemic, there is no need to say much about Hong Kong people's love for sports. It has been difficult to get a seat in the gymnasium for a long time, people follow the teams in the street venues all night long, and the gyms are packed with people. However, there are not many people in Hong Kong who start a business through sports. The main reason is that "there is no future and no money can be made." In fact, the sports industry is actually a way out. Although it is a long-term investment, why can Taiwan and foreign countries do it, but we can't? //Coach Anxi, I really want to play basketball. // Under the current epidemic prevention policy restrictions, Mitsui Hisashi has no place to exercise, let alone participate in competitions. But the epidemic will end one day, so everyone might as well equip themselves well during this time. If you like sports, you don’t have to participate in them yourself. Sometimes it’s fun to support them from behind. In this dire situation, in order to prevent the sports industry from being slumped during the epidemic, we all need to work together and not let this sports craze subside. The author predicts that when sports venues and gyms reopen, everyone will flock to them, and now is the time for all prospective sports entrepreneurs to prepare. //I am the kind of person who gets stronger when facing disadvantages// Mitsui Hong Kong is a realistic place. Can interests really make a living? All I can say is that I haven't tried it, so how can I predict the results? Many athletes have successfully transformed themselves after retiring and continued to develop in different fields. For example: Michael Jordan has his own brand "Jordan Brand", Ruth Williams has her own interior design company, etc. You may say they are all international stars, what about Hong Kong athletes? In fact, many athletes have founded sports schools or invested in different industries after retiring. Of course, if you love sports but are not good enough to be an athlete, it does not mean that joining the sports industry is not a solution. Because in addition to relying on personal skills, athletes also need support from different sports industries. For example: training, equipment, brand, photography, reporting, scientific research, etc. Developing the sports industry is a long-term plan. In addition to the athletes themselves, every link must at least reach international standards. In the process of promoting the development of sports, we should not only focus on large-scale international events, but also allow citizens to participate directly in small-scale local events. As long as the response is big enough, the sport can be developed into a commercial event, thus attracting more investors. As this process based solely on passion evolves into a commercial event, you and I have the responsibility to promote the local sports industry. //If you give up, the game is over// Coach Anxi, of course Hong Kong is a commercial society. I remember that the former Chief Executive Leung Chun-ying once publicly said that people in the sports industry have no economic value. But in fact, this is not the case. Whenever there is a home football match of the Hong Kong team, the number of fans attending the match increases, and every fan shouts the cheering slogan "We are Hong Kong"; when the Hong Kong team competes in the Tokyo Olympics, the shopping malls are crowded with people watching the live broadcast, and everyone is cheering for the local athletes. When so many citizens support it, it proves that the movement is absolutely of extraordinary value. If developed properly, it will not only have a positive impact on the economy, but also on the citizens' sense of belonging to Hong Kong. However, it is not easy to put it into practice and it requires everyone's efforts and patience. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- //Preview of the next episode// In the future, we will continue to discuss more about the plasticity of the sports industry. We will also conduct exclusive interviews with people working in different sports industries to deepen everyone’s understanding of the sports industry and clarify the public’s misconceptions about the sports industry. In fact, sports are a way out in Hong Kong. Whether you are the genius Sakuragi Hanamichi or the favored child Rukawa Kaede, as long as you have the will, the same goal, and use the right methods, it is definitely not difficult to start a business with sports!