"Action speaks louder than words!" Five categories you must know in the sports industry》PART 2

Media & PR

With the rise of online media, information is circulated faster and faster. As long as everyone has a mobile phone, they can post what they see and hear on social platforms. Hong Kong has many sports journalists, photographers and professional commentators. If we want to let Hong Kong citizens know the news about local athletes, we can rely on everyone's hands. Hong Kong people are very realistic. As long as there is resonance or noise, everyone will pay more attention. When it comes to the more famous local sports KOLs, we have to mention the "authentic coach" in the basketball world, who expresses his opinions in a humorous, realistic and down-to-earth way. In terms of media, both TV stations (NowSports, Open TV) and online media are flourishing. HK01 and Oriental Daily both have professional sports news reports. It is worth noting that SportsRoad is a local sports news platform hosted by a group of professional sports reporters, allowing everyone to feel the infinite positive energy brought by sports and truly achieve the purpose of "Relax, Hong Kong people!" You may have questions about the methods or ways to enter the industry. I have a simple and direct method to introduce to you. In fact, there is a "Jockey Club Young Journalists Training Programme" every year, with senior media workers serving as instructors to teach basic sports media theories. Students will visit different local sports events and provide commentary through text, video, interviews and live online broadcasts. They can also directly participate in the production of special programmes and try their hand at hosting, writing, filming, editing and other different job positions. Although you love sports, you may not have the basic qualities of an athlete, but reading, writing, listening and speaking should not be difficult for you!

Marketing

Marketing is an important part of making sports more prosperous. Sports brands from all over the world have entered the Hong Kong market, but think about it, why can't Hong Kong have a local sports brand of its own? Many local athletes wear clothing from well-known foreign sports brands. I understand that Hong Kong has not yet developed such products. But Hong Kong is absolutely capable of doing it in terms of both software and hardware. When Marketing is done well, there will naturally be noise. You and I can both do this. Just like our MT Sportswear (not selling advertisements!), the founder dreamed of becoming a full-time basketball player when he was young, but unfortunately he was forced to give up because of the traditional concept that "there is no future for athletes in Hong Kong". MT exists for this very reason, to break the old perception among Hong Kong people that “there is no future in being an athlete”, and to design a series of products to help local athletes unleash their full potential and continue to realize their dreams. Even if you are unable to become an athlete, there are always ways to contribute to local sports. As long as we work together, we can definitely change the public's view of local sports, right?

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//Hong Kong athletes are not trash// Lee Lai Shan

//Even though Hong Kong is a very narrow place, as long as you believe, it is possible// Zhang Jialang

//Without you, we are nothing// Xie Yingxue

In fact, Hong Kong's sports industry has indeed developed very slowly, but despite this disadvantage, a group of athletes have achieved good results through their enthusiasm, sweat and sacrifice. Athletes with good results will of course be in the spotlight, but there is still a large group of athletes in Hong Kong who work silently and receive very limited assistance. As they are determined and unyielding, we all have the ability to do our part. Even if we are not cut out to be athletes, we can definitely find our own niche in the sports industry!

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//Preview of next episode//

I have shared with you the five major areas that can be developed in the sports industry. Later, we will look at them one by one with you to understand the careers and directions that you can develop in each area. I believe that it will make it easier for everyone to embark on the road of sports entrepreneurship!

#sportsindustry #entrepreneurshipoutcome #lazybag

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